Local Marketing terms

A term used to prevent ads from matching unwanted searches.

Unpaid social media activity published through a brand or person's account.

Visits earned from unpaid search results.

Defining the distinctive place an offer should hold in a target audience's mind.

An advertising model in which the advertiser pays when an ad is clicked.

A Google Ads diagnostic that compares expected ad quality with other advertisers.

The number of distinct people or accounts exposed to content.

The underlying goal a person is trying to accomplish with a search.

The page a search engine displays in response to a query.

A group of interactions associated with a visit during a defined period.

Evidence that other people have chosen valued or trusted an offer.

The defined group a marketing effort is designed to reach and influence.

Content created by customers fans or community members rather than the brand.

A query-string label used to describe a link's campaign source and context.

A clear explanation of the value an offer provides to a specific audience.