Marketing terms beginning with G

The share of recurring revenue kept from existing customers, excluding any expansion.

A dedicated space where members with shared interests post and discuss together.

A scrappy, experiment driven pursuit of rapid growth, often using unconventional tactics.

A self-reinforcing cycle where an output feeds back to drive more growth.

A data driven approach to marketing focused on testing across the full customer lifecycle.

A framework that maps how a business acquires, keeps, and grows customers.

Writing an article for another website, usually to earn a byline and a link back to your own site.