Digital marketing terms A–Z

The system of rules, roles, and processes that controls how content is created and maintained.

A central section of a site that organizes related content around a single theme.

Adapting content for a specific market's language, culture, and local conventions.

Software that lets people create, edit, organize, and publish digital content without coding each page.

Creating and distributing useful material to attract and serve an audience.

A hard-to-copy content advantage that protects a brand from competitors.

How well content meets its goals, measured through metrics like traffic, engagement, and conversions.

Tailoring content to individual users based on their data, behavior, or context.

A broad, in-depth core page on a main topic that supporting content links back to.

Reviewing and removing or improving low value pages to strengthen a site overall.

Updating existing content to improve its accuracy, relevance, and usefulness rather than writing new pieces.

Reworking existing content into new formats to reach more people and extend its value.

A measure comparing the value content generates against the cost of producing and promoting it.

The plan for what content to create, for whom, and why, tied to business and audience goals.

Republishing existing content on third-party sites to reach their audiences.

The rate at which a team produces and publishes new content over a set period.

The defined sequence of steps content moves through from idea to published and updated.

A link placed within the body text of content, surrounded by relevant words.

Placing ads based on the content of the page or app, not on who is viewing it.

Revenue left after variable costs, available to cover fixed costs and profit.