Digital marketing terms A–Z

A time lag report shows how many days pass between the first interaction and conversion.

Time on page estimates how long a visitor spent viewing a single page.

TTFB measures how long the browser waits for the first byte from the server.

Time-decay attribution gives more credit to touchpoints that happen closer to the conversion.

The HTML element that sets a page's title, often shown as the clickable result headline.

The awareness stage where people first discover a brand or problem.

The consistent style and attitude a brand uses in its writing and speech.

A news box on Google results that highlights recent articles about a topic.

A group of related pages linked around one central topic to build depth and authority.

The process of generating and shortlisting content topic ideas worth pursuing.

Showing ads on pages and videos grouped around a chosen subject or theme.

The depth and breadth of a site's content on a subject, signaling subject-matter expertise.

The total revenue possible if a product captured its entire relevant market.

A low-quality or spammy inbound link that may harm a site's search reputation.

A one-to-one email triggered by a user action to deliver expected, non-promotional information.

Transactional intent means the searcher is ready to buy or take action.

Creatively recreating a message in another language to keep its intent, tone, and emotional impact.

Testing whether people can find items in a text-only version of your site structure.

A subject or hashtag seeing a sudden surge in social media activity right now.

Inserting a brand into a trending topic, hashtag, or cultural moment to gain attention.