Digital marketing terms A–Z

Software publishers use to sell and manage their ad inventory programmatically.

A list of addresses your system blocks from receiving mail, even if they exist elsewhere.

A personal collection of effective ads, emails, and copy kept for inspiration and reference.

A framework listing strengths, weaknesses, opportunities, and threats to guide strategy.

A snippet of code that sends data to or runs a tool when a condition is met.

A short, memorable phrase that captures a brand's identity or main promise.

The defined group a marketing effort is designed to reach and influence.

An automated strategy that sets bids to get as many conversions as possible near a target cost each.

An automated strategy that sets bids to show your ad in a chosen share of eligible auctions.

The specific group of customers a business decides to focus its marketing on.

An automated strategy that sets bids to reach a target return on ad spend from conversion value.

A single, linear sequence of steps to complete one specific task.

TCPA Compliance means following the US law that governs telemarketing calls, texts, and prerecorded messages.

How long an experiment runs before you read and act on its results.

How many experiments a team runs in a given period, often per month or quarter.

Running small experiments, measuring results, and applying what you learn.

Pages that offer little or no value to users, often short or duplicated.

A cookie set by a domain other than the website a user is visiting, used to track across sites.

A series of connected posts by one author read together as a single flow.

The share of people who pause scrolling to actually watch or view your content.