Marketing terms beginning with C

An event you define in analytics to track an action not captured automatically.

A Google audience built from keywords and URLs to reach people researching specific topics.

A user-defined numeric measure you register to quantify something in reports.

A specific path a business uses to reach and win new customers.

A measure of how much effort a customer needed to complete a task or resolve an issue.

The sequence of interactions surrounding a customer's need and relationship with a brand.

The full path a customer travels from first awareness through purchase, loyalty, and beyond.

A tool that uses your uploaded customer contact data to target or exclude those people with ads.

Guiding new customers to first value and confident use after they buy or sign up.

A measure of how satisfied customers feel with a product, service, or interaction.