Marketing terms beginning with C

A problem that stops a search engine from successfully fetching a URL.

How many requests a crawler makes to your site within a set time.

A site structure that generates near-infinite low-value URLs, wasting crawler resources.

An automated program that browses the web and fetches pages by following links.

The process search engines use to discover pages and follow links.

The practice of cycling multiple ad creatives so no single one runs too long.

A document telling a creator the goals, requirements, and rules for a paid collaboration.

The market of independent creators who earn income from content and the tools that support them.

A platform tool that connects brands with creators for paid partnerships.

A system and process for managing customer and prospect relationships.

Cross-channel attribution assigns conversion credit across all the channels a customer used.

Coordinating multiple channels so they share data and hand off to each other.

Connecting a person's activity across multiple devices into a single view.

A canonical tag that names a preferred URL on a different domain than the current page.

Encouraging a customer to buy related or complementary products alongside their main purchase.

A prompt that asks an audience to take a specific next step.

The percentage of impressions that result in a click.

CLS measures how much page content unexpectedly moves while it loads.

An audience built from an advertiser's own data, such as a customer list or site visitors.

A user-defined attribute that adds descriptive detail to analytics reports.