Marketing terms beginning with C

The practice of increasing the share of visitors who take a desired action.

The collection of data showing when defined outcomes occur.

The time span after an ad interaction during which a later conversion still gets credit.

Designing a page around one goal so every element guides visitors toward that action.

A visitor's permission for a site to store or read cookies and similar trackers.

Measuring users and conversions without relying on third-party cookies.

Writing designed to persuade an audience to think feel or act.

Google's set of user experience metrics for loading, interactivity, and visual stability.

A Meta bidding control that aims to keep your average cost per result at or below a set amount.

The average cost for each interaction with an ad, such as a like or expand.

The average amount spent to get one app install from a campaign.

The average amount you spend to acquire one lead from a campaign.

The average price paid each time someone views a video ad.

The mix of fixed and variable costs a business or campaign carries.

The average media cost required to produce one defined acquisition.

The average amount paid for each ad click.

The cost to deliver one thousand ad impressions.

How easily search engine crawlers can reach and read a site's pages.

The number of pages a search engine will crawl on your site in a given period.

How many clicks a page sits from the homepage or entry point.