Marketing terms beginning with D

Marketing that converts people who are already looking for a solution.

Marketing that builds awareness and interest before people are actively searching.

A Google campaign for visual, social-style ads across YouTube, Discover, and Gmail feeds.

Creating and capturing interest in a category problem or solution.

Software advertisers use to buy programmatic ad inventory across many sources from one place.

Selecting who sees an ad based on traits like age, gender, income, or parental status.

The body text of a search ad that explains the offer beneath the headlines.

A shared library of reusable components, patterns, and rules for building consistent products.

Making a product or brand meaningfully distinct from competing options.

Advertising shown on digital screens in public places like streets, transit, and stores.

Earning coverage and links from online publications through newsworthy stories, data, and outreach.

A dimension is a descriptive attribute that groups or labels the data behind a metric.

Using private messages to reach, nurture, or sell to customers on social platforms.

Copy designed to trigger an immediate, measurable response from the reader, such as a click or purchase.

A text file telling Google to ignore specific backlinks when assessing your site.

Google's earlier native ad format across the YouTube feed, Gmail, and Discover.

Visual banner or image ads shown on websites, apps, and other placements across ad networks.

The web address shown in an ad, which may differ from the real landing page.

An email authentication method that signs messages to prove they were not altered.

A policy that tells receivers what to do when email fails SPF and DKIM checks.