Marketing terms beginning with I

The process of contacting and pitching creators to build brand partnerships.

When a creator grants a brand permission to run ads through the creator's social account.

A visual asset that presents data or concepts using graphics, charts, and short text.

How content is organized, labeled, and connected so people can find what they need.

Informational intent means the searcher wants to learn or find an answer.

A written agreement that confirms the terms of a media buy between advertiser and publisher.

Aligning all marketing efforts so message and brand stay consistent everywhere.

INP measures how quickly a page responds to user interactions across a visit.

Content that responds to user input, like quizzes, calculators, or polls, instead of being read passively.

Linking from one page on your site to another page on the same site.

Optimizing a site so search engines serve the right content to users in different countries or languages.

A full-screen ad shown at natural break points in an app or website.

Ad impressions or clicks that do not come from genuine human interest.

How much mailbox providers trust the IP address that sends your email.

Gradually increasing send volume on a new IP to build trust with mailbox providers.