Digital marketing terms A–Z

An email authentication method that signs messages to prove they were not altered.

A policy that tells receivers what to do when email fails SPF and DKIM checks.

An informal term for a normal link that can pass ranking signals to its destination.

Ahrefs' 0 to 100 score of a website's overall backlink profile strength.

How much mailbox providers trust the sending domain used in your email.

A doorway page is a low-value page built mainly to rank and funnel users elsewhere.

A signup method where a subscriber must confirm their email through a follow-up verification message.

A scheduled series of automated messages delivered over time.

A TikTok feature that plays your new video beside an existing one.

Duplicate content is text that appears on more than one web page or URL.

Content that changes automatically based on data, user behavior, or context.

A section of an email that changes its content based on each recipient's data or rules.

Ads that show people the exact products or services they viewed on your site or app.

Serving a prerendered page version to bots and the normal version to users.

Automatically swapping page text to match a visitor's search term, ad, or attributes.

Exposure a brand gains through others, such as press, reviews, and word of mouth.

A downloadable book-length document used to educate readers and often to capture leads.

The share of website sessions or visitors that complete a purchase during a period.

A schedule for planning producing and publishing content.

A documented set of standards for how an organization's content should be written and published.