Digital marketing terms A–Z

A link a publisher adds freely because your content is genuinely worth citing.

Google's guideline for judging content quality by experience, expertise, authority, and trust.

Software that sends emails automatically based on schedules, rules, or subscriber actions.

The planned rhythm and timing of a series of emails sent to a contact.

The ability of legitimate email to reach recipients' inboxes.

Tailoring email content to individual recipients using their data and behavior.

The return earned from email marketing compared with what it cost to run.

Dividing an email list into smaller groups so each receives more relevant messages.

A platform businesses use to build, send, and track bulk marketing or transactional email.

Checking whether an email address is real, correctly formatted, and able to receive mail before sending.

Persuading an audience by connecting with their feelings rather than only logic.

A simple grid capturing what a user says, thinks, does, and feels.

People value something more once they feel they own or have chosen it.

An engaged session is a visit that met Google Analytics 4's engagement threshold.

Content that pushes people to react or comment mainly to game platform reach.

A group of users who agree to like and comment on each other's posts to boost reach.

Interactions expressed as a percentage of an audience or exposure measure.

Engagement time measures how long a page or app was actively in focus.

A semi-automated strategy that adjusts your manual click bids based on the chance of a conversion.

A GA4 setting that automatically tracks common interactions without extra code.