Digital marketing terms A–Z

Optimizing content around clearly defined people, places, things, and concepts search engines recognize.

Entrances counts how many times a page was the first page viewed in a session.

A process that pulls data from sources, reshapes it, and loads it into storage.

A recorded user or system interaction with contextual details.

Event count is the total number of tracked events recorded in a period.

Content designed to remain useful beyond a short-lived event or trend.

A match type that shows ads only for searches with your keyword's same meaning.

Link text that exactly matches the target keyword a page wants to rank for.

A signal that a visitor is about to leave the page.

An exit page is the last page a visitor viewed before leaving a session.

Exit rate is the share of pageviews of a page that were the last in a session.

A message shown when a visitor appears about to leave the page.

A retired Google search ad format with fixed headlines and descriptions you wrote directly.

Extra recurring revenue earned from existing customers beyond their original purchase.

Google Ads' estimate of how likely your ad is to be clicked when shown for a keyword.

A short video that explains a product, service, or concept in simple terms.

Measuring where and how long people look on a screen using specialized equipment.

A common eye-tracking pattern where people scan text-heavy pages in an F shape.

A framework that connects a product's features to advantages and the benefits customers value.

Filter and sort options that let users narrow listings by attributes like size, color, or price.