Digital marketing terms A–Z

How quickly a web page loads and becomes usable for visitors.

A pageview counts one loading or reloading of a page in a user's browser.

Splitting a large set of content across numbered pages, such as page 1, 2, and 3.

The cost to acquire a customer counting only paid marketing channels and their spend.

Marketing channels a brand pays to use, such as ads and sponsored placements.

Advertising delivered within social media platforms.

A framework that sorts marketing channels into paid, owned, and earned media.

A 2011 Google update that targeted thin, low-quality, and duplicate content.

A copywriting formula that names a problem, intensifies it, then offers the solution.

A common but imprecise name for Google's passage ranking capability.

Google's ability to rank a specific passage within a page for a query.

A sentence structure where the subject receives the action instead of performing it.

Examining the actual routes users take through a site or app.

Path length is the number of touchpoints a customer has before converting.

The time needed for an investment's returns to repay its initial cost.

A barrier that restricts content or features until the user pays.

A set of sites, often built on expired domains, secretly owned to funnel links to a money site.

People judge an experience mainly by its most intense moment and how it ended.

A 2012 Google update that targeted manipulative link building and link spam.

An expandable list of related questions shown within Google search results.