Digital marketing terms A–Z

How fast an interface feels to users, which can differ from its measured speed.

A chart that plots how customers perceive competing brands on two key attributes.

A Google campaign that serves across all its channels from one automated, goal-based setup.

A concise representation of a meaningful audience type based on evidence.

Software that tailors page content to each visitor using data about them or their behavior.

A match type that shows ads when a search includes your keyword's meaning.

How easy a brand is to find and buy across places, times, and situations.

A broad, foundational page on a core topic that links to related detailed pages.

A broad, comprehensive page that anchors a topic cluster and links to related subpages.

A post an account fixes to the top of its profile or feed.

A measure of how fast revenue moves through the sales pipeline.

A five-stage growth framework covering acquisition, activation, retention, referral, and revenue.

A small piece of code that loads on a page to record user actions for advertising.

Pixel tracking uses a tiny hidden image or snippet to record actions like visits or conversions.

Using a tiny hidden image to detect when an email is opened.

Choosing the specific websites, apps, videos, or channels where your ads can appear.

A review that compares text against existing sources to find copied or unattributed passages.

An email made only of text, with no HTML formatting, images, or styling.

An interactive ad that lets users try a short, hands-on demo before installing an app.

An audio series published in episodes that listeners can stream or download.