Digital marketing terms A–Z

An interactive sticker in Stories that lets viewers vote between options.

A Google Ads strategy that applies one automated bidding goal across multiple campaigns together.

Position-based attribution gives extra credit to the first and last touchpoints and less to the middle.

Defining the distinctive place an offer should hold in a target audience's mind.

A short internal statement that defines who a product serves and why it stands apart.

An automated email series sent after a purchase to confirm, support, and retain the buyer.

Persuasive words chosen to trigger emotion or urgency and prompt a response.

An advertising model in which the advertiser pays when an ad is clicked.

Using historical data and statistics to estimate the likelihood of future outcomes.

A page where subscribers choose which emails they receive and how often.

The preview snippet shown next to or below the subject line in many inboxes.

Generating static HTML of pages ahead of time so bots receive ready content.

A Google Ads asset that lists products or services with prices below a search ad.

The main call to action that pushes visitors toward the page's most important goal.

Google's set of proposed web technologies for advertising that reduce cross-site tracking.

The text describing a product's features, benefits, and details on a listing page.

The coordinated release of a new product or feature to the market.

The technical name for a feed-based Shopping ad showing product image, price, and merchant.

Software that suggests products to shoppers based on behavior, catalog data, or similar users.

Structured data that describes a product's details like price, availability, and rating.