Digital marketing terms A–Z

A clickable label on a post that links to a specific product.

A strategy where the product itself drives acquisition, conversion, and expansion.

A go-to-market strategy where the product itself drives signups, adoption, and paid expansion.

The point where a product satisfies strong demand in a specific market.

Improving a social profile's details so it is clear, searchable, and consistent with the brand.

Buying and selling ad space automatically through software and real-time auctions.

A visual cue showing how far along a user is in a multi-step task.

Showing only essential options first and revealing more detail as the user needs it.

Collecting more contact details gradually across multiple forms instead of all at once.

The practice of writing and refining inputs to get better results from AI models.

A statistical model that scores how likely a person is to take a specific action.

An interactive or clickable model of a product used to test flows before building.

The regular rhythm and timing at which a team releases new content.

A short message sent from an app to a user's device screen.

A Google Ads diagnostic that compares expected ad quality with other advertisers.

Resharing another post with your own comment added above it.

Rapid repeated clicks in one spot that signal user frustration.

Google's machine learning system that helps interpret the meaning behind search queries.

An input a feed algorithm uses to predict and score how content should be ordered.

A creator's published list of prices for different types of sponsored content.