Digital marketing terms A–Z

A targeted email series that tries to reactivate subscribers who have stopped opening or clicking.

The number of distinct people or accounts exposed to content.

Reach counts unique people who saw content, while impressions count total views including repeats.

An estimate of how many recipients actually spent time reading an email.

How easily a reader can understand a piece of writing.

An auction that sells each ad impression to the highest bidder as a page loads.

The tendency to feel obligated to return a favor after receiving something first.

A request asking Google to review a site after fixing a manual action.

A sequence where one URL redirects to another, which then redirects again before reaching the final page.

A broken redirect setup where URLs point back to each other and never reach a final page.

Short vertical videos on Instagram and Facebook designed for entertainment and discovery.

The stage where existing users recommend a product to new people.

A system that rewards existing customers for introducing new customers to a business.

A unique website that links to your site at least once, counted once regardless of link total.

Old HTML link tags that marked the sequence of paginated pages for search engines.

Terms and phrases connected in meaning or intent to your main target keyword.

Showing ads to people who previously visited a site or engaged with a brand.

A saved group of users who took a specific action, used to serve them ads later.

The limited resources a search engine spends rendering JavaScript on your pages.

Scripts or styles that must load before the browser can show a page.