Digital marketing terms A–Z

Sharing someone else's post to your own audience, often with credit.

Responsive design lets one layout adapt to any screen size using flexible styling.

A Google display ad that auto-adjusts its images, text, and size to fit many placements.

A layout that automatically adapts its structure to fit any screen size or window.

A Google search ad that mixes your headlines and descriptions to test combinations automatically.

Advertising to people who previously interacted with a brand.

A chart showing what share of users or customers stay active over time.

Marketing focused on keeping existing customers active, engaged, and buying again.

The percentage of customers or users who remain active over a period.

A measure of profit earned relative to the cost of an investment.

The incremental profit from marketing divided by the marketing spend that drove it.

Returning users counts people the tool recognizes from a prior visit within its tracking window.

The stage where a business earns money from its users or customers.

Aligning marketing, sales, and customer success operations around shared revenue goals.

The average revenue a store earns for each visitor or session.

Structured data that describes a review or rating of an item like a product or business.

An opt-in ad users choose to watch in exchange for an in-app reward.

Segmenting customers by how recently, how often, and how much they buy.

An earlier Google format that showed structured content as a visual, card-style result.

RCS is an upgraded texting standard that adds branding, images, buttons, and read receipts to SMS-style messaging.