Marketing terms beginning with P

The text describing a product's features, benefits, and details on a listing page.

The coordinated release of a new product or feature to the market.

The technical name for a feed-based Shopping ad showing product image, price, and merchant.

Software that suggests products to shoppers based on behavior, catalog data, or similar users.

Structured data that describes a product's details like price, availability, and rating.

A clickable label on a post that links to a specific product.

A strategy where the product itself drives acquisition, conversion, and expansion.

A go-to-market strategy where the product itself drives signups, adoption, and paid expansion.

The point where a product satisfies strong demand in a specific market.

Improving a social profile's details so it is clear, searchable, and consistent with the brand.

Buying and selling ad space automatically through software and real-time auctions.

A visual cue showing how far along a user is in a multi-step task.

Showing only essential options first and revealing more detail as the user needs it.

Collecting more contact details gradually across multiple forms instead of all at once.

The practice of writing and refining inputs to get better results from AI models.

A statistical model that scores how likely a person is to take a specific action.

An interactive or clickable model of a product used to test flows before building.

The regular rhythm and timing at which a team releases new content.

A short message sent from an app to a user's device screen.