Marketing terms beginning with R

Showing ads to people who previously visited a site or engaged with a brand.

A saved group of users who took a specific action, used to serve them ads later.

The limited resources a search engine spends rendering JavaScript on your pages.

Scripts or styles that must load before the browser can show a page.

Sharing someone else's post to your own audience, often with credit.

Responsive design lets one layout adapt to any screen size using flexible styling.

A Google display ad that auto-adjusts its images, text, and size to fit many placements.

A layout that automatically adapts its structure to fit any screen size or window.

A Google search ad that mixes your headlines and descriptions to test combinations automatically.

Advertising to people who previously interacted with a brand.

A chart showing what share of users or customers stay active over time.

Marketing focused on keeping existing customers active, engaged, and buying again.

The percentage of customers or users who remain active over a period.

A measure of profit earned relative to the cost of an investment.

The incremental profit from marketing divided by the marketing spend that drove it.

Returning users counts people the tool recognizes from a prior visit within its tracking window.

The stage where a business earns money from its users or customers.

Aligning marketing, sales, and customer success operations around shared revenue goals.

The average revenue a store earns for each visitor or session.

Structured data that describes a review or rating of an item like a product or business.