Marketing terms beginning with R

An opt-in ad users choose to watch in exchange for an in-app reward.

Segmenting customers by how recently, how often, and how much they buy.

An earlier Google format that showed structured content as a visual, card-style result.

RCS is an upgraded texting standard that adds branding, images, buttons, and read receipts to SMS-style messaging.

An interactive ad that uses video, audio, animation, or clickable elements beyond a static image.

A rich result is an enhanced search listing with extra visual features beyond text.

Rich snippet is the older name for an enhanced search listing with extra details.

Shifting the perceived risk of buying from the customer to the seller to ease hesitation.

Revenue attributed to advertising divided by advertising cost.

An HTML tag in the page head that tells search engines how to index and follow a page.

A site-level file that gives web crawlers access instructions.

An article that gathers multiple tools, tips, or expert opinions on one topic.