Digital marketing terms A–Z

Step-by-step content that teaches readers how to complete a specific task.

An HTML annotation that tells search engines the language and region a page targets.

A header that forces browsers to always connect to a site over secure HTTPS.

An email built with HTML so it can include images, layout, and styling.

A web page that lists links to a site's important pages for human visitors.

The secure, encrypted version of the protocol browsers use to load websites.

A process where people review and correct AI-produced content before it is published.

A 2013 Google overhaul that improved understanding of the meaning behind queries.

A clear, testable prediction about how a change will affect a measured outcome.

A description of the type of company or account that gets the most value from your product.

A row or block of image thumbnails shown within Google's regular search results.

The practice of optimizing images so they load fast and rank well in search results.

One recorded display of content or an advertisement.

The percentage of eligible impressions an advertiser actually received.

Showing ads inside mobile apps rather than on web pages.

A message shown to users while they are actively using an app or site.

A Google audience of users whose recent activity signals they are actively researching or ready to buy.

A video ad that plays inside another video, before, during, or after it.

Attracting customers by creating helpful content they find on their own.

The percentage of delivered emails that actually land in the inbox rather than spam.