Digital marketing terms A–Z

A document that lays out where, when, and how much to spend on paid media.

A creator with a very large following, usually more than one million followers.

Using popular meme formats and humor to promote a brand on social media.

How easily a brand comes to mind across the many situations in which people buy.

A placeholder code in an email that is replaced with each recipient's own data at send time.

How closely a landing page's content matches the ad or link that sent the visitor.

A structured document that defines what a brand says and how it says it.

A short page summary that search engines may show in a result snippet.

An HTML tag that reloads or redirects a page after a set number of seconds.

The specific instructions, like noindex and nofollow, given through robots meta tags or headers.

A metric is a number that measures a quantity, such as counts, rates, or averages.

A small, low-commitment action that signals progress toward a bigger goal.

A social creator with a small but engaged niche following, often 10,000 to 100,000 people.

A smaller action that indicates progress toward a primary conversion.

The small bits of text in an interface, like buttons, labels, and error messages.

A small, focused moment of feedback or animation triggered by a single user action.

A secure HTTPS page that still loads some resources over insecure HTTP.

Marketing text messages that include images, video, audio, or longer text.

A durable advantage that protects a business from competitors over time.

How easily people can read, navigate, and complete tasks on a small touchscreen device.