Digital marketing terms A–Z

The preferred version of a page when similar URLs exist.

The process of choosing one preferred URL when the same content is reachable at several addresses.

Asking users to group and label topics to guide how content should be organized.

A single post holding multiple images or videos that users swipe through.

Starting a shopping cart without completing the purchase.

A detailed story showing how a customer used a product or service and the results.

Canada's law requiring consent and clear identification before sending commercial electronic messages.

The act of establishing an entirely new market category that did not exist before.

A strategy of defining and leading a new market category rather than competing in an existing one.

A cue or situation that prompts someone to think of and consider a category.

A two-letter top-level domain assigned to a specific country or territory.

The combination of marketing channels a business uses to reach its audience.

A plan for which marketing channels to use and how they work together.

A chatbot is software that simulates conversation to answer questions or complete tasks through text or voice.

When too many options make deciding harder and less likely.

A feed that shows posts in time order, newest first, rather than by predicted interest.

Estimating which customers are likely to stop buying or cancel a subscription soon.

The percentage of customers or revenue lost over a set period.

Majestic's score predicting a site's link influence based on the quantity of backlinks.

How easily AI answer engines can quote and attribute a piece of content.