Digital marketing terms A–Z

A Meta bidding control that aims to keep your average cost per result at or below a set amount.

The average cost for each interaction with an ad, such as a like or expand.

The average amount spent to get one app install from a campaign.

The average amount you spend to acquire one lead from a campaign.

The average price paid each time someone views a video ad.

The mix of fixed and variable costs a business or campaign carries.

The average media cost required to produce one defined acquisition.

The average amount paid for each ad click.

The cost to deliver one thousand ad impressions.

How easily search engine crawlers can reach and read a site's pages.

The number of pages a search engine will crawl on your site in a given period.

How many clicks a page sits from the homepage or entry point.

A problem that stops a search engine from successfully fetching a URL.

How many requests a crawler makes to your site within a set time.

A site structure that generates near-infinite low-value URLs, wasting crawler resources.

An automated program that browses the web and fetches pages by following links.

The process search engines use to discover pages and follow links.

The practice of cycling multiple ad creatives so no single one runs too long.

A document telling a creator the goals, requirements, and rules for a paid collaboration.

The market of independent creators who earn income from content and the tools that support them.