Digital marketing terms A–Z

A platform tool that connects brands with creators for paid partnerships.

A system and process for managing customer and prospect relationships.

Cross-channel attribution assigns conversion credit across all the channels a customer used.

Coordinating multiple channels so they share data and hand off to each other.

Connecting a person's activity across multiple devices into a single view.

A canonical tag that names a preferred URL on a different domain than the current page.

Encouraging a customer to buy related or complementary products alongside their main purchase.

A prompt that asks an audience to take a specific next step.

The percentage of impressions that result in a click.

CLS measures how much page content unexpectedly moves while it loads.

An audience built from an advertiser's own data, such as a customer list or site visitors.

A user-defined attribute that adds descriptive detail to analytics reports.

An event you define in analytics to track an action not captured automatically.

A Google audience built from keywords and URLs to reach people researching specific topics.

A user-defined numeric measure you register to quantify something in reports.

A specific path a business uses to reach and win new customers.

A measure of how much effort a customer needed to complete a task or resolve an issue.

The sequence of interactions surrounding a customer's need and relationship with a brand.

The full path a customer travels from first awareness through purchase, loyalty, and beyond.

A tool that uses your uploaded customer contact data to target or exclude those people with ads.