Marketing terms beginning with A

The point when a new user first clearly experiences a product's core value.

Tools and methods that try to estimate whether content was produced by AI.

Google's AI-generated summaries that appear at the top of some search results.

Text, images, or media produced wholly or partly by artificial intelligence tools.

A classic model describing four stages a message moves a person through toward action.

A set of rules and models used to select and order platform content.

An update a platform makes to how its feed ranks and distributes content.

A ranking drop caused automatically by search algorithms rather than a human reviewer.

A list of trusted senders whose email is allowed through filters without extra scrutiny.

A short written description of an image that browsers and screen readers use in place of the picture.

An open framework for building stripped-down pages that load very fast on mobile.

A Google technology that lets emails include interactive, app-like content.

The share of your audience that reshares a post, spreading it to their own networks.

The visible clickable words in a hyperlink.

The mix of wording used in the clickable text of links pointing to a page.

The tendency to rely heavily on the first number or fact seen when judging value.

An automated email marking a milestone date such as signup, first purchase, or membership length.

The number of approval actions, like likes or favorites, relative to your audience size.

An Apple feature that hides whether and when Apple Mail users open emails.

An assisted conversion is one where a channel helped along the path but was not the final click.