Digital marketing terms A–Z

Buying and selling products directly within social media platforms.

The interactions people have with content, such as likes, comments, shares, and clicks.

Monitoring online conversations to identify themes sentiment and audience needs.

Software that monitors social media for mentions, keywords, and sentiment about a brand or topic.

Evidence that other people have chosen valued or trusted an offer.

A cycle where visible engagement attracts more people, who add still more engagement.

An onsite element that shows reviews, ratings, or recent activity to build visitor confidence.

The overall feeling audiences express about a brand or topic across social media.

Your brand's slice of total social mentions in a market compared with competitors.

A shop built inside a social platform where users browse and buy products.

The share of video views that continue all the way to the end of the clip.

A page that looks empty or missing but returns a success status code.

A temporary delivery failure that may succeed if the message is retried later.

The percentage of delivered emails that recipients report as spam.

Moz's percentage estimate of how likely a site is to be penalized or spammy.

An email address used only to catch senders with poor list hygiene.

Meta's classification for ads about sensitive topics that face extra targeting restrictions.

An email standard listing which servers are allowed to send mail for a domain.

Another name for a web crawler that follows links across the web.

A test that sends traffic to separate URLs to compare different page versions.