Digital marketing terms A–Z

Linear attribution splits conversion credit evenly across every touchpoint in the path.

Content designed to be so useful, surprising, or shareable that people link to it naturally.

The practice of earning links from other websites to your own.

The ranking value passed from one page to another through hyperlinks.

A group of sites created mainly to link to each other and inflate rankings.

A clickable link placed in a profile, often used where posts cannot hold links.

Informal term for the ranking value passed from one page to another through links.

The rate at which a site or page gains or loses backlinks over a set period.

A unique root domain that links to your site, counting subdomains under it as one.

The rate at which an email list loses subscribers over time through opt-outs and inactivity.

How quickly an email list gains net new subscribers over a period.

The ongoing practice of cleaning an email list by removing invalid, inactive, or unwanted addresses.

Dividing a contact list into meaningful groups for tailored communication.

An article structured as a numbered or bulleted list of items or tips.

Previewing an email across many clients and devices using the Litmus platform.

Broadcasting real-time video to an audience that can react and comment as it happens.

A proposed text file that gives AI models a curated guide to a site's content.

Any online mention of a business's name, address, and phone number.

A high point reached by small tweaks that still falls short of a much better design.

A Google search result block that shows a map and a short list of nearby businesses.