Digital marketing terms A–Z

The page a search engine displays in response to a query.

Any non-standard result element on a search results page beyond plain links.

SERP intent is the goal behind a search, read from the results Google shows.

The degree to which search rankings shift over a short period.

Building the full HTML of a page on the server before sending it to the browser.

Running tags on a server you control instead of only in the visitor's browser.

Collecting and sending marketing data through a server rather than directly from the user's browser.

A business that serves customers at their locations instead of at a storefront.

The portion of the total market a company can realistically serve with its model.

The share of the serviceable market a company can realistically win in the near term.

A group of interactions associated with a visit during a defined period.

A replay of a real visitor's actions on a site, like clicks, scrolls, and movement.

Sessions per user is the average number of visits each user made in a period.

Google's experimental name for AI-generated search results, now called AI Overviews.

Your brand's portion of all social mentions within a defined topic or competitor set.

Your brand's share of total advertising presence in a market or channel.

A single Google Ads budget spread across several campaigns instead of one each.

A sending IP address used by many senders, who collectively influence its reputation.

A social post with tagged products that shoppers can tap to buy or view.

Product ads showing an image, price, and store name, driven by a product data feed.